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Any marketer worth her salt has, at least once, asked the question: What is ‘right’ marketing? There’s plenty of corporate jargon a quick online search spits out. But, there exists a simpler yet profound definition of this most crucial function of commerce. Marketing at its finest and in its truest form is a marriage of science and art in business – the left brain and the right brain working in tandem. Raw data and insights and market opportunities harnessed with intelligence and creativity to meet the needs and the expectations of the only one who matters in the end – the consumer. Get that right and the rest – brand love, trust and icons, sales, healthy bottom lines, and glory, even – will follow.

For nearly three decades, Brand Equity, the marketing and advertising magazine of The Economic Times, has been at the vanguard of bringing its readers the most interesting, engaging and relevant stories from the industry. In 2018, we took the next step in pushing the industry to further heights with the launch of the Brand Equity Marketing Awards.

The Brand Equity Marketing Awards is the ultimate prize for marketing excellence, with the best case-studies meticulously picked by some of the industry’s foremost practitioners. The awards encompass the entire breadth of the marketing universe as well as recognising stellar contributions of individual practitioners in marketing and advertising.

After a rigorous elimination round, a jury made up of senior industry leaders will deliberate and pick the final winners – this year’s best Print Campaign, Brand Launch, Digital Marketing Campaign, Innovation, Integrated Marketing Campaign, Mobile Marketing Campaign, Brand Experience and Television Campaign. The winners will be awarded at a virtual ceremony to be held on 9 Oct 2020, where industry luminaries, the country’s biggest advertisers and the finest marketing minds of India will be present.

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