About the Initiative
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” This quote by General Electric’s vice chair Beth Comstock sums up the frenetic pace at which marketers in this age need to innovate, and in every aspect of the function.
It’s this spirit of innovation that we will celebrate at the Brand Equity Marketing Awards.
The best cases of marketing excellence across 8 categories will be meticulously picked by some of the industry’s foremost practitioners and leaders. The winners will be awarded at a glittering ceremony to be held in April, where industry luminaries, the country’s biggest advertisers and the finest marketing minds of India will be present.